INTRODUCTION

Dr. Preethi Udhayaraja Dental & Aesthetics ("we", "us", "our", or "the Clinic") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website at preethiudhayaraja.com, book an appointment, or interact with us online.

This policy is in compliance with:

• The Digital Personal Data Protection Act (DPDP Act), 2023
• The Information Technology Act, 2000 and IT (SPDI) Rules, 2011
• Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002

By using our website or submitting an appointment request, you agree to the terms of this Privacy Policy.

1.  WHO WE ARE

Clinic Name	: Dr. Preethi Udhayaraja Dental & Aesthetics
Doctor	: Dr. Preethi Udhayaraja (MDS, Orthodontics)
Locations	: T Nagar, Chennai | ECR, Chennai
Contact Number	: 8015098330 / 98402 48330
Email	: drpreethiudhay@gmail.com
Website	: https://preethiudhayaraja.com

2.  WHAT INFORMATION WE COLLECT

A. Information You Provide Directly

When you fill out our online appointment booking form or contact us, we may collect:

• Your full name
• Mobile number
• Email address
• Preferred appointment date and time
• The treatment or concern you are enquiring about
• Any message or notes you choose to submit

B. Information Collected Automatically

When you visit our website, we may automatically collect:

• Browser type and device information
• Pages visited and time spent on each page
• Referring website or source (e.g., Facebook Ad, Google search)
• IP address and approximate geographical location
• Cookies and similar tracking technologies

C. Information via WhatsApp

If you contact us through WhatsApp, we may collect your mobile number and the content of your messages for the purpose of responding to your enquiry.

3.  HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

• To confirm and manage your appointment booking
• To contact you via phone, email, or WhatsApp regarding your appointment
• To answer your dental or treatment-related enquiries
• To send appointment reminders or follow-up communications
• To improve our website and the quality of our services
• To run and measure the performance of our advertising on Meta (Facebook / Instagram) and Google platforms
• To comply with legal and regulatory obligations

We do not use your personal data to make automated decisions about your care or for profiling purposes unrelated to your treatment.

4.  LEGAL BASIS FOR PROCESSING YOUR DATA

Under the DPDP Act 2023, we process your data based on:

• Your explicit consent: When you submit an appointment form or contact us, you are giving us consent to process your data for the stated purpose.
• Legitimate interest: To maintain appointment records and follow up on ongoing treatment or consultations.
• Legal obligation: Where required by law, medical regulations, or regulatory authorities in India.

You have the right to withdraw your consent at any time by contacting us at drpreethiudhay@gmail.com. Withdrawal of consent will not affect the lawfulness

of processing prior to withdrawal.

5.  COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking tools. These include:

A. Google Analytics

We use Google Analytics to understand how visitors use our website — which pages are popular, how long visitors stay, and where they come from. This data is collected in aggregated, anonymised form and does not directly identify you. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout

B. Meta Pixel (Facebook / Instagram Ads)

We use the Meta Pixel on our website to track the effectiveness of our advertising campaigns on Facebook and Instagram. The Meta Pixel may track actions you take on our website (such as visiting a page or clicking "Book an Appointment") and match this with your Meta account for ad targeting and reporting purposes.

This does not give us access to your Facebook account or identity. You can manage your Meta ad preferences at: https://www.facebook.com/ads/preferences

C. Cookies for Website Functionality

Some cookies are essential for our website to function properly. Others help us remember your preferences and improve your browsing experience.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

6.  HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:

• With trusted third-party service providers (such as Google and Meta) who assist us in operating our website and advertising campaigns, subject to strict data protection agreements.
• With WhatsApp Business API infrastructure for facilitating
• When required by law, a court order, or a regulatory authority in
• In a medical emergency, where sharing information is necessary to protect your health or safety.

All third parties are required to handle your data in accordance with applicable data protection laws.

7.  DATA RETENTION

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

• Appointment booking data: Retained for up to 3 years for treatment continuity and regulatory compliance.
• Website analytics data: Retained as per Google Analytics and Meta's standard data retention policies.
• WhatsApp communications: Retained for the duration of your treatment relationship with us.

You may request deletion of your personal data at any time by writing to us at drpreethiudhay@gmail.com, subject to any legal obligations that require us to retain certain information.

8.  YOUR RIGHTS UNDER THE DPDP ACT 2023

As a Data Principal under the Digital Personal Data Protection Act, 2023, you have the following rights:

• Right to Access: You may request a summary of the personal data we hold about you and how it is being used.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data, subject to legal and medical record retention requirements.
• Right to Withdraw Consent: You may withdraw your consent for us to process your data at any time.
• Right to Grievance Redressal: You have the right to file a grievance with us regarding the handling of your personal data.
• Right to Nominate: You may nominate another person to exercise your data rights on your behalf in the event of your death or incapacity.

To exercise any of these rights, please contact us at: Email : drpreethiudhay@gmail.com

Phone : 9677796872

We will respond to your request within a reasonable timeframe and no later than 30 days from the date of receipt.

9.  DATA SECURITY

We take the security of your personal data seriously. We implement reasonable technical and organisational measures to protect your information from unauthorised access, loss, misuse, or disclosure.

These measures include:

• Secure encrypted connections (HTTPS) on our website
• Restricted access to personal data within our team on a need-to-know basis
• Regular review of our data collection and storage practices

However, please note that no method of transmission over the internet is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

10.  CHILDREN'S PRIVACY

We offer dental treatments for children through our Kids Dentistry services. When a child is a patient, we collect and process their information based on the consent of their parent or legal guardian.

We do not knowingly collect personal data from children below the age of 18 without verifiable parental consent, in accordance with the DPDP Act 2023.

11. LINKS TO THIRD-PARTY WEBSITES

Our website may contain links to third-party websites such as Facebook, Instagram, and LinkedIn. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any

third-party websites you visit.

12.  CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the "Last Updated" date at the top of this policy.

We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

13.  HOW TO CONTACT US / GRIEVANCE OFFICER

If you have any questions, concerns, or grievances regarding this Privacy Policy or the handling of your personal data, please contact:

Grievance Officer	: Dr. Preethi Udhayaraja
Organisation	: Dr. Preethi Udhayaraja Dental & Aesthetics
Email	: drpreethiudhay@gmail.com
Phone	: 8015098330 / 98402 48330
Address	: T Nagar & ECR, Chennai, Tamil Nadu, India

We will acknowledge your grievance within 48 hours and endeavour to resolve it within 30 days.